Training & Workshops

Impact runs regular events that provide PR and communications professionals with the tools that help them to make the very best use of media intelligence.

Our workshops offer delegates an opportunity to explore the best ways of specifying and using media analysis all within a one-day session.

Alternatively, we can deliver tailored in-house training for communication teams or agencies on: agency management, creative thinking techniques, media training for those appearing on TV or radio, media evaluation techniques, the use of research, and return on investment evaluation.

Recent projects include working with the British Army media spokespersons prior to posting in Iraq and Afghanistan.

If you are interested in an all-day workshops either at one of our events or in-house please contact us.

ROI Consultancy

We provide return on investment (ROI) consultancy related to all areas of communication and PR, including evaluation of sponsorship opportunities and performance.

In 2007 we undertook a consultancy project for the European Union on the most cost effective way of running a pan-European health education campaign on the dangers of over-exposure to the sun. We were required to provide analysis of media options comparing the cost effectiveness of PR and advertising.