Who we do it for
We’re proud to work with clients in many different industries, both commercial businesses and public sector organisations.
Creative Arts, Film, TV and Publishing
Impact Evaluation provides media evaluation, content and audience research for the creative arts, film, TV and publishing sectors. Our location at Pinewood Film Studios puts us at the heart of the UK film and TV business. Recent and current clients include:
- Future Publishing
- UK Film Council
- Arts Council England
and other clients covered by confidentiality agreements.
Corporate, Brand & Retail Communications
Impact Evaluation has worked with some of the largest commercial organisations in the UK and abroad, analysing the coverage and reputations of both the corporate image and individual brands. Recent and current clients include:
- Nationwide Building Society
- Tesco
- Polestar
- Future Publishing
- Wilkinsons
- Institute of Grocery Distribution
- Masterlease
- RAC
- P&O
- ASDA
- Barclays
- Kimberley-Clark
and other clients covered by confidentiality agreements.
Government agencies & local government
For many organisations in the public sector, accountability and communication are immensely important. Impact Evaluation works with many organisations in the public sector, analysing the amount and favourability of their coverage.
Current and former clients in these categories include:
- Office for Fair Access (OFFA)
- European Union Health Education
- Arts Council England
- Disability Rights Commission
- Higher Education Funding Council for England (Hefce)
- British Army
- UK Film Council
- Hackney Borough Council
and other clients covered by confidentiality agreements.
Education
Reputation is essential in the education sector, whether it is in the competition for student recruitment, the achievement of research funding or extending access. Impact Evaluation has a deep understanding of the issues in education, working both for individual educational establishments and for public bodies in the sector.
Current and recent clients include:
- University of Southampton
- Higher Education Funding Council (Hefce)
- London Business School
- Office for Fair Access (OFFA)
- Queen Mary College, University of London
- University of Birmingham
- University College London
- University of Bedfordshire
- University of Warwick
and other clients covered by confidentiality agreements.
For more information, contact us here.
PR & Management Consultancies
Media evaluation is an effective tool to measure a brand or organisations performance in the terms of media coverage achieved - not just the quantity but the quality aspects such as favourability and key messages communicated.
Selected messages & issues (perscriptive) analysis gives independent evidence of your success with your chosen key messages and highlights any areas of the media that may need additional attention or initiatives.
Identifying messages & issues (open) analysis can be extremely valuable to a consultancy when pitching for new tasks or undertaking new projects for existing clients. You'll go to the presentation armed with an in-depth knowledge of the client's current positioning and the issues that the organisation is facing, using data produced by an independent and objective source. It also gives you a benchmark so that, once you've won the business, you can demonstrate your success by running a comparative analysis project at a later date.
When you are pitching or re-pitching for business, Impact Evaluation can provide additional insights for PR Planning providing a complete briefing on the communication issues in the sector, the market background and the competitive context. We can also conduct surveys amongst key journalists in the relevant media. See Audience research . All inputs which will set you apart from the competition in that pitch situation.
We can provide in-house training for consultancies on all aspects of media training, media evaluation, audience research and communication return on investment. If you prefer to keep your evaluation in-house we have a web based product for you.
