Audience Research

Insight into audience impact

Media evaluation tells you what media coverage you have achieved but not what your key audience has taken away from it. We undertake audience research to learn what people actually think and feel about your organisation.

With over 20 years experience our people are skilled at specifying and conducting research that will analyse audience impact to give you the insight to help you refine your communications strategy. We use all the research tools available including in-depth executive interviews, journalist interviews, telephone research and digital techniques.

This is the era of the “YouTube Generation” and video content is becoming increasingly important. We use the theatre facility here at Pinewood Film Studios to show people ads, speeches, corporate presentations or other video content and assess their response to every second of it.

We also test creative content of films, tv and websites – sometimes for fine-tuning purposes but more often to inform positioning – especially through PR and online.