Who we are
Impact Evaluation has one of the longest and most distinguished track records of any media evaluation service in the world.
Founded in 1988, Impact Evaluation is an independent company with its head office at Pinewood Film Studios. Our client list includes many large, well-known companies as well as smaller businesses, government agencies, local government, creative media companies and PR consultancies.
Key services:
People
James Davies BSc ACIPR
Managing Director
Following marketing apprenticeships at Reckitt & Colman and Unilever, James was Senior Lecturer in Marketing at Oxford Brookes University, at both degree and MBA level, teaching market research and communication.
In 1990 he founded the market intelligence company, Marketing Eye, which he sold to an integrated marketing agency Marketing Principles in 1994. In the same year he co-founded FFwd Precision Marketing, which was one of the leading integrated marketing companies in pioneering a research, insight, and data planning led approach. Over the next six years the company grew to a turnover of £8m and employed more than 100 people. It spawned a number of subsidiary companies including a research specialist, Decision Science.
At the end of 2000 the company was acquired by US group Hawkeye Communications. James remained as deputy chairman of Hawkeye Europe until 2002. The following three years was spent building a successful consultancy business before he joined IMPACT in November 2005.
Robert Walker BSc PhD MRSC CChem MISTC
Operations Director
Rob, who has a degree in Physical Chemistry and a PhD in mathematical modelling, was a Research Chemist with ICI Petrochemicals and Plastics Division before he joined a leading PR agency in 1983. He was an account director on various clients before moving full time into systems management and development of the IMPACT analysis service. As the technical 'architect' of the IMPACT consolidation and validation software, Rob is constantly working on enhancements.
Sister Companies
Impact is part of the Incisive Insight family. Our sister companies include:
The leading research specialist for children, teenagers and their parents.
Visit: www.childwise.co.uk
A marketing consultancy that specialises in helping clients do something new – for instance launch a product into a new sector, reach a new group of customers, radically reposition their brand or use a new distribution channel.
Visit www.iwonderif.co.uk
Links
IMPACT Partners
Links to our PR partners here.
General
Here are some other sites where you can find out more about media analysis and PR evaluation:
