About Impact

Impact Evaluation has one of the longest and most distinguished track records of any media evaluation service in the world.

Founded in 1988, Impact Evaluation is an independent company with its head office at Pinewood Film Studios. Our client list includes many large, well-known companies as well as smaller businesses, government agencies, local government, creative media companies and PR consultancies.

Key services:

• Media Evaluation: clear charts and commentary tailored to your specific requirements.
• Audience Research: we are skilled in designing and managing all types of research with journalists, opinion leaders and audiences.
• BlogWise: daily monitoring and weekly content analysis of blogging activity around your brand or organisation
• Return on Investment Projects: drawing together media evaluation, audience research, and campaign outcomes we can provide ROI analysis.
• PR Planning Support for agencies: if you are pitching for business we can provide additional insights into the PR Planning process by providing a complete briefing on communications issues in any given sector.
• Training workshops: media training, media evaluation, market research, creative thinking and agency management.

Client List

A selection of our clients past and present

• Adobe Systems ( UK)
• Anglian Water
• Arts Council England
• Asda
• Barclays
• British Army
• The Countryside Agency
• Disability Rights Commission
• Future Publishing
• Hackney Borough Council
• Higher Education Funding Council (Hefce)
• Kimberly-Clark
• London Business School
• Masterlease
• Nationwide Building Society
• Office for Fair Access (OFFA)
• P & O
• Polestar
• Queen Mary, University of London
• RAC
• Tesco
• UK Film Council
• University of Bedfordshire
• University of Birmingham
• University College London
• University of Southampton
• University of Warwick
• Wilkinsons

And other clients covered by confidentiality agreements.

People

James Davies BSc ACIPR

Managing Director

Following marketing apprenticeships at Reckitt & Colman and Unilever, James was Senior Lecturer in Marketing at Oxford Brookes University, at both degree and MBA level, teaching market research and communication.

In 1990 he founded the market intelligence company, Marketing Eye, which he sold to an integrated marketing agency Marketing Principles in 1994. In the same year he co-founded FFwd Precision Marketing, which was one of the leading integrated marketing companies in pioneering a research, insight, and data planning led approach. Over the next six years the company grew to a turnover of £8m and employed more than 100 people. It spawned a number of subsidiary companies including a research specialist, Decision Science.

At the end of 2000 the company was acquired by US group Hawkeye Communications. James remained as deputy chairman of Hawkeye Europe until 2002. The following three years was spent building a successful consultancy business before he joined IMPACT in November 2005.

Robert Walker BSc PhD MRSC CChem MISTC

Operations Director

Rob, who has a degree in Physical Chemistry and a PhD in mathematical modelling, was a Research Chemist with ICI Petrochemicals and Plastics Division before he joined a leading PR agency in 1983. He was an account director on various clients before moving full time into systems management and development of the IMPACT analysis service. As the technical 'architect' of the IMPACT consolidation and validation software, Rob is constantly working on enhancements.